AppLovin vs RTB House
AppLovinProgrammatic Advertising
Usage-basedPublished price
RTB HouseProgrammatic Advertising
Usage-basedPublished price
AppLovin Programmatic Advertising Advertising solutions built for growth | RTB House Programmatic Advertising Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Mobile marketing and monetization platform for game developers with SDK, MAX mediation, and creative services. | Personalized retargeting with deep learning. |
| Pricing | ||
| Published price | Usage-based AppLovin's MAX mediation is free for publishers, monetized via a revenue share on served ads rather than a platform fee. AppDiscovery/AXON advertising is performance-priced (pay p… | Usage-based Performance DSP using a dynamic CPC (dCPC) model tied to conversions; advertisers pay for ad spend/media, not a fixed license. No published rate card, CPM floor or budget minimum… |
| Pricing model | Usage-based | Usage-based |
| Free options | Free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2012 |
| Team size | 1001-5000 employees | 1001-5000 employees |
| Headquarters | Palo Alto, CA | Warsaw, Poland |