Amobee vs Trapica
AmobeeProgrammatic Advertising
CustomPublished price
TrapicaPaid Social Management
CustomPublished price
Amobee Programmatic Advertising Amobee is now Nexxen | Trapica Paid Social Management AI marketing automation for enterprise advertisers | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Paid Social Management |
| What it is | Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying. | AI advertising platform automating paid social targeting and optimization across Facebook, Instagram, and TikTok. |
| Pricing | ||
| Published price | Custom Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am… | Custom Trapica does not publish a reliable numeric price. Contact the vendor for current commercial terms. |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2017 |
| Team size | 501-1000 employees | 11-50 employees |
| Headquarters | Redwood City, CA | Tel Aviv, Israel |