Amobee vs Playwire
AmobeeProgrammatic Advertising
CustomPublished price
PlaywireProgrammatic Advertising
Amobee Programmatic Advertising Amobee is now Nexxen | Playwire Programmatic Advertising Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying. | Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites. |
| Pricing | ||
| Published price | Custom Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am… | Priced as an ad-revenue share rather than a subscription; publishers pay nothing up front and Playwire retains a percentage of the ad revenue it generates. The exact split is nego… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2008 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | Redwood City, CA | Boca Raton, FL |