Amobee vs CitrusAd
AmobeeProgrammatic Advertising
CustomPublished price
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
Amobee Programmatic Advertising Amobee is now Nexxen | CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Display Advertising Platforms |
| What it is | Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying. | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. |
| Pricing | ||
| Published price | Custom Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am… | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2005 | 2017 |
| Team size | 501-1000 employees | 201-500 employees |
| Headquarters | Redwood City, CA | Brisbane, Australia |