Adform vs Playwire
AdformProgrammatic Advertising
CustomPublished price
PlaywireProgrammatic Advertising
Adform Programmatic Advertising Independent ad tech platform. | Playwire Programmatic Advertising Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels. | Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites. |
| Pricing | ||
| Published price | Custom Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg… | Priced as an ad-revenue share rather than a subscription; publishers pay nothing up front and Playwire retains a percentage of the ad revenue it generates. The exact split is nego… |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2002 | 2008 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | Copenhagen, Denmark | Boca Raton, FL |