Adform vs Place Exchange
AdformProgrammatic Advertising
CustomPublished price
Place ExchangeDigital Out-of-Home Advertising
Usage-basedPublished price
Adform Programmatic Advertising Independent ad tech platform. | Place Exchange Digital Out-of-Home Advertising Real Programmatic Out of Home | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Digital Out-of-Home Advertising |
| What it is | Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels. | Programmatic SSP exclusively for digital out-of-home advertising connecting media owners with demand. |
| Pricing | ||
| Published price | Custom Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg… | Usage-based Programmatic out-of-home exchange; advertisers buy impressions on a CPM/media-spend basis rather than a subscription. No published rate card. Place Exchange's own aggregate data r… |
| Pricing model | Usage-based | Usage-based |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2002 | 2018 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | Copenhagen, Denmark | New York, NY |