Adform vs LiquidM
AdformProgrammatic Advertising
CustomPublished price
LiquidMConnected TV Advertising
CustomPublished price
Adform Programmatic Advertising Independent ad tech platform. | LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Connected TV Advertising |
| What it is | Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels. | Programmatic advertising platform with DSP and creative management for mobile and connected TV. |
| Pricing | ||
| Published price | Custom Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg… | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2002 | 2010 |
| Team size | 501-1000 employees | 51-200 employees |
| Headquarters | Copenhagen, Denmark | Berlin, Germany |