Adform vs Index Exchange
AdformProgrammatic Advertising
CustomPublished price
Index ExchangeProgrammatic Advertising
Adform Programmatic Advertising Independent ad tech platform. | Index Exchange Programmatic Advertising Accelerating the Evolution of Ad Technology | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels. | Global ad exchange powering transparent, efficient programmatic advertising transactions between premium publishers and top demand partners. |
| Pricing | ||
| Published price | Custom Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg… | Index Exchange is a supply-side ad platform that earns a revenue-share/take-rate on media transacted through its exchange rather than a subscription fee. No public rate card is pu… |
| Pricing model | Usage-based | Not available |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2002 | 2001 |
| Team size | 501-1000 employees | 501-1000 employees |
| Headquarters | Copenhagen, Denmark | Toronto, Canada |