Adform vs Coverage Book
AdformProgrammatic Advertising
CustomPublished price
Coverage BookPR and Media Relations
Starts at $99/moPublished price
Adform Programmatic Advertising Independent ad tech platform. | Coverage Book PR and Media Relations Beautifully designed reports with credible PR metrics you can be proud of | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | PR and Media Relations |
| What it is | Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels. | PR reporting tool automatically pulling media coverage metrics into branded reports showing reach, domain authority, and estimated coverage views. |
| Pricing | ||
| Published price | Custom Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg… | Starts at $99/mo |
| Pricing model | Usage-based | Tiered plans |
| Free options | No free plan · No free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2002 | 2014 |
| Team size | 501-1000 employees | 11-50 employees |
| Headquarters | Copenhagen, Denmark | Bath, UK |