Adform vs CitrusAd
AdformProgrammatic Advertising
CustomPublished price
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
Adform Programmatic Advertising Independent ad tech platform. | CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Display Advertising Platforms |
| What it is | Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels. | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. |
| Pricing | ||
| Published price | Custom Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg… | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2002 | 2017 |
| Team size | 501-1000 employees | 201-500 employees |
| Headquarters | Copenhagen, Denmark | Brisbane, Australia |