Actito vs Relay42
ActitoMarketing Automation Platforms
Relay42Customer Data Platforms
CustomPublished price
Actito Marketing Automation Platforms Transform customer satisfaction into revenue | Relay42 Customer Data Platforms Data Activation: closing the marketing intelligence loop | |
|---|---|---|
| Overview | ||
| Category | Marketing Automation Platforms | Customer Data Platforms |
| What it is | European customer activation platform combining CDP with marketing automation for B2C marketers. | Customer journey orchestration platform combining real-time data, AI-powered insights, and cross-channel activation for enterprise marketers. |
| Pricing | ||
| Published price | No vendor-published list price. Third-party aggregators (Research.com, GetApp) report pricing starts at ~€500/mo, with a single custom tier scaled by the number of profiles in the… | Custom No public pricing; enterprise quote only. Rebranded: Relay42 was acquired by Supermetrics (June 2025) and its CDP now ships as part of Supermetrics' Data Activation offering. Stil… |
| Pricing model | Not available | Custom quote |
| Free options | No free plan · Free trial | No free plan · Free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2000 | 2011 |
| Team size | 100-250 employees | 51-100 employees |
| Headquarters | Brussels, Belgium | Amsterdam, Netherlands |