Future of SoftwareStart Survey

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Act-On vs Pardot

People
Act-OnMarketing Automation Platforms
PardotMarketing Automation
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Price
Published entry price
$900+per month
Published entry price
$1,250+per month

Marketing Automation Platforms

Annual estimate10 people, entry price
$10,800+
Flat rate
$15,000+
Flat rate
Offer
No offer right now
No offer right now
Ask the vendor
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Marketing Automation Platforms

Overview
Focus
Marketing Automation Platforms
Marketing Automation
Product
Marketing automation platform for mid-market businesses providing email campaigns, lead scoring, landing pages, and adaptive journeys with CRM integration.
Salesforce B2B marketing automation solution providing lead scoring, nurturing, ROI reporting, and tight CRM integration for enterprise sales teams.
Headquarters
Portland, Oregon
San Francisco, California
Company size
51-200 employees
1,001-5,000 employees
Founded
2008
2007
Pricing details
Plan
Published entry price
Published entry price
Published rate
$900+ / month
$1,250+ / month
Billable seats
Flat rate
Flat rate
Source updated
Oct 29, 2026
Oct 30, 2026

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Marketing Automation Platforms