Buyer's guide

Best Marketing Analytics software for Small business (51-200)

6 marketing analytics tools that fit Small business (51-200), ranked. Compare fit and pricing, or start from the full marketing analytics guide.

6 matching toolsSmall business (51-200)

We feature a ranked guide for this segment once at least 8 matching tools have complete profiles. For now, see the broader best marketing analytics software list.

1
Surefire Local
Software
Local marketing platform for multi-location businesses with listings, reviews, social, ads, and analytics in one dashboard.
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2
Improvado
Marketing Analytics
Improvado is an enterprise marketing analytics platform that aggregates data from 500+ sources with AI-powered insights, automated reporting, and cross-channel attribution.
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3
Funnel
Marketing Analytics
Funnel is a marketing data platform that automatically collects, maps, and distributes marketing data from 500+ sources to any reporting destination for unified analytics.
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4
Sotrender
Social Media Analytics
Social media analytics and reporting tool providing performance insights, competitor analysis, and automated PDF reports for agencies and brands.
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5
SproutVideo
Video Hosting
Video hosting platform for marketing teams offering customizable players, privacy controls, lead capture gates, and engagement analytics.
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6
Supermetrics
Software
Supermetrics is a marketing data integration platform that connects advertising, social media, and analytics data to reporting tools like Google Sheets, Looker Studio, and warehouses.
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7
Adriel Reports
Campaign Performance Analytics
Multi-account ad performance platform for agencies and in-house teams.
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8
AthenaHQ
Generative Engine Optimization (GEO)
AI search marketing platform monitoring and optimizing brand presence across LLMs and generative search engines.
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9
SmartEtailing Bike
Software
Ecommerce and marketing platform for independent bike retailers.
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10
Analyzify
Software
Shopify GTM and Google Analytics 4 setup service with server-side tracking support.
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11
Rowzero
Data Visualization
Modern cloud spreadsheet built for analyzing massive datasets from warehouses.
Deal available
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12
Tenjin
Mobile Analytics
Mobile measurement and marketing analytics platform for gaming and mobile apps.
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13
Ringostat
Call Tracking
Call tracking and analytics for marketing and sales teams.
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14
Kochava
Software
Mobile attribution and analytics platform for marketers measuring campaign performance and fraud protection.
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15
Avenue
Monitoring & Observability
Alerting and observability platform for monitoring business metrics across data sources.
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16
Extole
Referral Marketing Software
Enterprise referral marketing platform for retailers, financial services, and DTC brands to drive acquisition.
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Related marketing analytics guides

Best marketing analytics software (all)Best marketing analytics for Solo / freelancer Best marketing analytics for Startup (1-50)Best marketing analytics for Mid-market (201-1,000)Best marketing analytics for Enterprise (1,000+)

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Frequently asked

What is the best marketing analytics software for Small business (51-200)?

The list above ranks 6 marketing analytics tools that fit Small business (51-200), ordered so the most complete, vendor-maintained profiles surface first. Open any profile for pricing and fit detail.