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Radio broadcast traffic and billing software from Marketron.

Pricing

Custom quote

Founded

1968

Team size

201-500 employees

Headquarters

Cincinnati, OH

Product Preview

WO Radio preview

Preview from marketron.com

About WO Radio

WO Radio is a radio traffic, scheduling, and billing system for broadcast stations, now part of Marketron's portfolio of broadcast revenue-management solutions. It manages advertising inventory, order scheduling, and billing, and connects to digital ad sales and payments tooling. It is used by radio station groups to run sales and traffic operations in the cloud.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections