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Wistia is a video hosting and marketing platform for businesses providing customizable players, lead generation, analytics, and video SEO tools.

Pricing

$0-319 / month

Founded

2006

Team size

201-500 employees

Headquarters

Cambridge, Massachusetts

Wistia preview

Preview from wistia.com

At a glance

Pricing model

Tiered plans

Try before you buy

Free trial · Free plan

Integrates with

HubSpotMarketoPardotGoogle AnalyticsEmail platforms+2

About Wistia

Wistia provides video hosting built for business and marketing purposes. Unlike YouTube, Wistia focuses on brand control, lead generation, and analytics without competing for viewer attention.

The customizable player matches brand colors and can be configured without YouTube's recommended videos. Turnstile gates collect email addresses, and CTAs drive viewers to conversion actions.

Video analytics provide heatmaps showing exactly how viewers watch, engagement metrics, and attribution data. Integration with marketing automation tools sends viewer data to CRMs and email platforms.

Wistia targets businesses using video for marketing, sales enablement, and customer education who want professional hosting with analytics and lead generation capabilities.

Procurement & Fit

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Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections