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VWO (Visual Website Optimizer) is a conversion rate optimization platform with A/B testing, heatmaps, session recordings, surveys, and personalization.

Pricing

$0-888+ / month

Founded

2010

Team size

201-500 employees

Headquarters

New Delhi, India

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About VWO

VWO provides a comprehensive experimentation and conversion optimization platform. It combines A/B testing with behavioral analytics tools like heatmaps, session recordings, and surveys for a complete optimization workflow.

The visual editor enables creating A/B tests without code, while the code editor supports advanced customizations. Server-side testing supports product experiments and feature rollouts.

VWO Insights includes heatmaps, clickmaps, scrollmaps, session recordings, on-page surveys, and funnel analysis. These tools help identify what to test before running experiments.

VWO targets mid-market and enterprise companies who want an integrated optimization platform that combines testing with the behavioral insights needed to form better hypotheses.

Buyer Fit & Positioning

Procurement & Fit

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Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections