Best fit
Who should shortlist this first
- A/B Testing buyers
VWO (Visual Website Optimizer) is a conversion rate optimization platform with A/B testing, heatmaps, session recordings, surveys, and personalization.
Pricing
$0-888+ / month
Reviews
1,500+
Founded
2010
Team Size
201-500 employees
Current Deal
Waived setup fee for annual commitments
About VWO
VWO provides a comprehensive experimentation and conversion optimization platform. It combines A/B testing with behavioral analytics tools like heatmaps, session recordings, and surveys for a complete optimization workflow.
The visual editor enables creating A/B tests without code, while the code editor supports advanced customizations. Server-side testing supports product experiments and feature rollouts.
VWO Insights includes heatmaps, clickmaps, scrollmaps, session recordings, on-page surveys, and funnel analysis. These tools help identify what to test before running experiments.
VWO targets mid-market and enterprise companies who want an integrated optimization platform that combines testing with the behavioral insights needed to form better hypotheses.
Pricing
$0-888+ / month
Starter: Free - Up to 50,000 monthly visitors, basic testing
Growth: From $357/month - Advanced testing, heatmaps
Pro: From $888/month - Server-side, full platform
Enterprise: Custom pricing
Buyer Fit & Commercial Snapshot
Buyer teams
Common buyer roles
- API Available
- Enterprise-Ready
Commercials
Commercial snapshot
Pricing
$0-888+ / month
Reviews
1,500+
Founded
2010
Team Size
201-500 employees
Procurement
Questions to answer before purchase
- Confirm security, access controls, and onboarding ownership directly with the vendor.
- Validate how $0-888+ / month pricing scales as usage grows.
- Review website and support resources before procurement review.
- Compare the current deal terms against standard packaging and renewal structure.
Buyer-fit and commercial detail available
Create an account to unlock shortlist guidance, commercial context, and procurement notes for VWO.
Stack Fit, Alternatives & Trust
Ecosystem
Commonly evaluated with
WordPressHubSpot Marketing AIClassDojoDiscordAPI AvailableEnterprise-Ready
Alternatives
Other products buyers may compare
- Optimizely
- AB Tasty
Trust
Signals available today
- Users appreciate the integrated research and testing workflow. Heatmaps and recordings inform better test hypotheses. The visual editor makes testing accessible to non-developers.
- LinkedIn company profile available
- Profile refreshed Mar 30, 2026
- Public profile launched Mar 30, 2026
Executive scan
Summary and what a claimed profile unlocks
VWO is a a/b testing product positioned for buyers that want stronger context around pricing, category fit, and real-world proof before committing to a shortlist.
How should buyers evaluate this profile?
Start with category fit, pricing posture, and buyer proof. Then confirm rollout support and procurement readiness directly with the vendor.
What makes the profile stronger after a vendor claims it?
Claimed profiles unlock richer buyer-fit notes, rollout guidance, procurement details, outcome proof, alternatives, and freshness updates.
Deeper stack and trust research available
Create an account to unlock stack guidance, alternatives, and trust signals for VWO.
Case Studies
Enterprise deployment at scale
A mid-market company implemented VWO across 3 departments, reducing operational overhead and consolidating their workflow into a single platform...
ROI within first quarter
After switching to VWO, the team reported measurable improvements in efficiency and a positive return on investment within 90 days...
Case studies available
Create an account to unlock detailed case studies, customer outcomes, and buyer proof for VWO.
Notable Customers
- Ubisoft
- eBay
- Target
Named customer proof available
Create an account to unlock notable customers, social proof, and deeper buyer research signals for VWO.
