Trust
Security & compliance
The vendor hasn’t added security or compliance details yet.
Indian API infrastructure platform for embedded finance offering account, KYC, and lending APIs.
Pricing
Usage-based
Founded
2018
Team size
51-200 employees
Headquarters
Bengaluru, India
Preview from setu.co
At a glance
Pricing model
Custom quote
Integrates with
UPI appsBBPS appsDigiLockerAadhaarPAN verification+2
About Setu
Setu (a Pine Labs company) is an API infrastructure provider for the Indian financial system, giving fintechs, lenders, and consumer apps a single developer-friendly surface for core regulated rails. Its APIs cover Account Aggregator data sharing, BBPS/Bharat Bill Pay, UPI deep links, eSign and eNACH, KYC/penny-drop verification, deposits, and lending. It is aimed at developer and product teams building financial features into their apps.
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
Buy through Cubbie
Setu
Setu doesn’t have a live offer on Cubbie yet — but you can still buy it through us. Request it and Cubbie’s procurement team will source pricing, negotiate terms, and set up the purchase for you.
Want a negotiated price? Request a quote for Setu and Cubbie routes it to the vendor and our procurement team.