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Robyn MMMVerified
Meta's open-source marketing mix modeling package for data-driven attribution.
Pricing
Free
Founded
2021
Team size
5,000+ employees
Headquarters
Menlo Park, CA
At a glance
Best for
Data Scientist
Pricing model
Free
Try before you buy
About Robyn MMM
Robyn is Meta's open-source Marketing Mix Modeling (MMM) code, built to help marketers and data scientists measure the incremental impact of media spend across channels without user-level tracking. It automates hyperparameter tuning, ridge regression, and budget-allocation optimization to recommend how to reallocate spend. It targets analytics teams needing a privacy-safe, aggregate measurement approach.
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Procurement & Fit
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Pricing
Commercial model
Pricing model: Free
Free trial: No
Free plan: Yes
Contract minimum: Not specified
Procurement
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Fit
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