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Security & compliance
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Lightricks-owned creator marketing platform for sourcing and managing content creators, facilitating UGC production and influencer campaigns.
Pricing
Custom quote
Founded
2013
Team size
51-100 employees
Headquarters
Chicago, IL
About Popular Pays
Popular Pays (by Lightricks) is an influencer and content-creation marketing platform giving brands access to a large vetted community of creators across TikTok, Instagram, Facebook, and YouTube. It manages campaign workflows including creator discovery, briefs, content production, messaging, contracts, payments, and analytics, aimed at brand and agency marketing teams.
Procurement & Fit
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Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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Popular Pays
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