Trust
Security & compliance
ISO 27001SOC 2
SLA uptime target: Not specified
Security review turnaround: Not specified
DPA available: Not specified
Ad sales and operations platform for media.
Pricing
Custom quote
Founded
2000
Team size
501-1,000 employees
Headquarters
New York, NY
At a glance
Best for
Mid-market (201-1,000), Enterprise (1,000+)
Pricing model
Custom quote
Security
ISO 27001SOC 2
About Operative
Operative provides advertising order- and revenue-management software for media and publishing companies across linear, digital and streaming (converged/omnichannel) inventory. Its products (Operative.One, AOS, Ad Manager, IBMS) unify ad sales, order management, campaign execution, billing and revenue analytics with 400+ integrations. It targets large broadcasters, streamers and publishers managing complex cross-platform ad operations.
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Mid-market (201-1,000)Enterprise (1,000+)
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
Buy through Cubbie
Operative
Operative doesn’t have a live offer on Cubbie yet — but you can still buy it through us. Request it and Cubbie’s procurement team will source pricing, negotiate terms, and set up the purchase for you.
Want a negotiated price? Request a quote for Operative and Cubbie routes it to the vendor and our procurement team.
