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Security & compliance
The vendor hasn’t added security or compliance details yet.
Predictive ABM platform with personalized advertising and content orchestration for enterprise B2B.
Pricing
Custom quote
Founded
2002
Team size
201-500 employees
Headquarters
Philadelphia, PA
About MRP
MRP (mrpfd.com), whose flagship product is MRP Prelytix, is a predictive account-based marketing (ABM) platform combining intent and engagement signals with multichannel execution to help B2B revenue teams identify and reach target accounts. Following a March 2024 merger with CONTENTgine, the company now operates as pharosIQ, offering full-funnel demand generation, buyer-intent signals and ABM activation. It targets enterprise B2B marketing and sales organizations.
Procurement & Fit
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Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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MRP
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