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Pricing
0-28 / month
Reviews
800+
Founded
2009
Team Size
201-500 employees
Free plan with 20M events/month
Mixpanel is a product analytics platform that helps teams understand user behavior with event tracking, funnels, retention analysis, and A/B testing. It enables data-driven product decisions without SQL knowledge.
Mixpanel is a leading product analytics platform that helps companies understand how users interact with their products. By tracking events and user actions, it provides insights into conversion funnels, retention patterns, and engagement trends. The platform's interactive reports include funnel analysis, retention curves, flow analysis, and impact measurement. Teams can segment users by any combination of properties, cohorts, or behaviors to identify patterns and opportunities. Mixpanel's no-code interface makes it accessible to product managers, marketers, and designers, while its data modeling and custom queries satisfy data analysts. The platform supports session replay, A/B test analysis, and predictive analytics. With SDKs for web, iOS, Android, and server-side languages, plus integrations with data warehouses, CDPs, and messaging platforms, Mixpanel fits into modern data stacks. Its generous free tier makes it accessible for startups and growing products.
Free: $0 - 20M events/month, core analytics reports Growth: $28/month - Advanced analytics, unlimited saved reports, group analytics Enterprise: Custom pricing - SSO, data pipelines, priority support
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Product teams value Mixpanel's intuitive funnel and retention analysis capabilities. The generous free tier and self-serve interface are frequently praised, with users noting how quickly they can answer product questions without engineering support.
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