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Email and SMS marketing platform for Italian businesses.

Pricing

$56+ / month

Founded

2002

Team size

201-500

Headquarters

Cremona, Italy

At a glance

Best for

CMO, Marketing Teams

Pricing model

Tiered plans

Try before you buy

Integrates with

E Commerce PlatformsCRM systemsExternal databasesBusiness intelligence systems

Security

GDPR

About MailUp

MailUp is an email and SMS marketing platform for building, sending and automating campaigns at scale. It offers a drag-and-drop editor, marketing automation workflows, segmentation, transactional messaging, and analytics, with a distinctive pricing model based on sending speed rather than contact count. It targets SMBs and larger senders, particularly in the Italian/European market, that need high-volume, multichannel messaging.

Pricing

$56+ / monthTiered plans

What Email Marketing costs

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Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

GDPR

SLA uptime target: Not specified

Security review turnaround: Not specified

DPA available: Not specified

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections