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Loops is a modern email platform built for SaaS companies, providing transactional emails, marketing campaigns, and automated sequences with a developer-friendly API and clean interface.

Pricing

$0-149 / month

Founded

2022

Team size

11-50 employees

Headquarters

San Francisco, California

Product Preview

Loops preview

Preview from loops.so

At a glance

Pricing model

Tiered plans

Try before you buy

Integrates with

SupabaseClerkZapierFramerMake+5

Security

SOC 2

About Loops

Loops is an email platform designed specifically for SaaS companies. The platform combines transactional email delivery with marketing campaigns and automated email sequences in a single tool, eliminating the need for separate transactional and marketing email providers.

The platform's audience segmentation is event-driven, allowing SaaS companies to target users based on product usage data, subscription status, and custom events. Automated loops (sequences) can be triggered by user actions, enabling sophisticated onboarding, engagement, and retention workflows.

With a clean, modern interface inspired by linear productivity tools, Loops has gained popularity among SaaS startups as an alternative to complex marketing automation platforms like HubSpot or Customer.io for teams that need focused email capabilities.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

SOC 2

SLA uptime target: Not specified

Security review turnaround: Not specified

DPA available: Not specified

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: No

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections