Cubbie Conference December 10, 2026 in San Francisco Get tickets →

AI-powered digital merchandising for auto dealers with 360-degree vehicle imagery and virtual walkarounds.

Pricing

Custom quote

Founded

2015

Team size

201-500 employees

Headquarters

New York, NY

Product Preview

Impel preview

Preview from impel.io

At a glance

Best for

VP of Sales

Pricing model

Custom quote

About Impel

Impel (formerly SpinCar) is an automotive AI platform that unifies marketing, merchandising, sales, and service for car dealers and OEMs across the customer lifecycle. Its AI Operating System includes conversational Chat AI across web, SMS, and social, Sales AI for automated lead engagement and appointment booking, Merchandising AI with interactive 360-degree vehicle spins and video, and Service AI for retention and reminder campaigns. Sold to dealerships and manufacturers on custom enterprise pricing, it expanded its lifecycle and marketing capabilities through its 2024 acquisition of Outsell.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections