Hotjar is a behavior analytics platform that combines heatmaps, session recordings, feedback widgets, and surveys to help product teams understand how users interact with their websites and apps.
Pricing
$32-171 / month
Reviews
3,000+
Founded
2014
Team Size
201-500 employees
Current Deal
Free plan available
About Hotjar
Hotjar provides visual behavior analytics that help product teams, UX designers, and marketers understand how users interact with their websites. The platform combines heatmaps showing where users click, scroll, and move, with session recordings that replay individual user journeys.
Beyond behavioral data, Hotjar offers feedback widgets and survey tools that capture qualitative user insights. This combination of quantitative behavior data and qualitative user feedback provides a complete picture of the user experience.
Acquired by Contentsquare in 2021, Hotjar serves over 1 million websites worldwide. The platform's visual approach to analytics makes it accessible to non-technical teams, while its integration capabilities connect behavioral insights with broader analytics and product development workflows.
Pricing
$32-171 / month
Basic (Free): 35 daily sessions, unlimited heatmaps
Plus: $32/month - 100 daily sessions, filtering
Business: $80/month - 500 daily sessions, custom integrations
Scale: $171/month - Unlimited sessions, advanced features
Case Studies
Notable Customers
- HubSpot
- Shopify
- Microsoft
