Trust
Security & compliance
The vendor hasn’t added security or compliance details yet.
Consumer research platform providing audience insights and behavioral data across 50+ markets worldwide.
Pricing
From $150 / user / mo
Founded
2009
Team size
501-1,000 employees
Headquarters
London, UK
Preview from gwi.com
At a glance
Pricing model
Tiered plans
Try before you buy
Free trial · Free plan
Integrates with
ChatGPTClaudeMicrosoft CopilotCustom API integrationsDashboard systems
About GWI
GWI (formerly GlobalWebIndex) is a consumer-research and audience-intelligence platform built on continuous global surveys covering 50+ markets and 250K+ data points. It serves marketers, agencies, and media planners profiling audiences, tracking brands, and informing campaign strategy. Capabilities include audience building, cross-market comparison, custom questions, and an AI research assistant (GWI Spark).
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Tiered plans
Free trial: Yes
Free plan: Yes
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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GWI
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