Google Analytics is the most widely used web analytics platform, providing traffic analysis, user behavior insights, conversion tracking, and audience reporting.
Pricing
Free + 360 from $50,000/year
Reviews
5,000+
Founded
2005
Team Size
10,001+ employees
Current Deal
Free standard version
About Google Analytics
Google Analytics (GA4) is the industry standard for web and app analytics, used by millions of websites worldwide. GA4 uses an event-based data model that tracks user interactions across web and app properties.
Key features include real-time reporting, user acquisition analysis, engagement metrics, conversion tracking, and audience segmentation. Explorations provide advanced analysis capabilities for custom reports.
GA4 integrates with Google Ads, Google Search Console, BigQuery, and the broader Google Marketing Platform. Predictive metrics use machine learning to forecast purchase probability and churn.
The platform serves everyone from small businesses using the free version to large enterprises using Google Analytics 360 with advanced features, SLAs, and BigQuery export.
Pricing
Free + 360 from $50,000/year
Google Analytics: Free for standard features
Google Analytics 360: From $50,000/year (enterprise features, SLA)
Case Studies
Notable Customers
- Universal
