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FullStory is a digital experience intelligence platform that captures and indexes every user interaction to provide session replay, heatmaps, and AI-powered insights for optimizing web and mobile experiences.

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Founded

2014

Team size

501-1,000 employees

Headquarters

Atlanta, Georgia

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Preview from fullstory.com

At a glance

Best for

Startup (1-50), Small business (51-200), Mid-market (201-1,000), Enterprise (1,000+)

Pricing model

Tiered plans

Try before you buy

About FullStory

FullStory provides a digital experience intelligence platform that automatically captures every user interaction on web and mobile applications. The platform indexes these interactions to enable instant search, session replay, and data-driven insights without requiring manual event instrumentation.

The platform's AI-powered analysis identifies frustration signals, rage clicks, dead clicks, and error patterns that indicate poor user experiences. Teams use these insights to prioritize UX improvements, debug issues, and optimize conversion funnels.

FullStory serves enterprise companies across e-commerce, financial services, and SaaS with a focus on data governance and privacy compliance. The platform provides tools for managing PII, configuring data retention, and ensuring compliance with GDPR and other privacy regulations.

Where this fits

Pricing

Contact salesTiered plans

Buyer Fit & Positioning

Procurement & Fit

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Trust

Security & compliance

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Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

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Fit

Best-fit company size

Startup (1-50)Small business (51-200)Mid-market (201-1,000)Enterprise (1,000+)

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections