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Digital advertising analytics focused on detecting ad fraud, bot traffic, and wasted spend.

Pricing

Custom quote

Founded

2014

Team size

1-10 employees

Headquarters

New York, NY

At a glance

Pricing model

Custom quote

Try before you buy

Free plan

About Fou Analytics

FouAnalytics, from ad-fraud researcher Dr. Augustine Fou, is a measurement and analytics platform that detects bot traffic, invalid traffic and ad fraud by tagging sites and ads and visualizing human versus non-human activity. It serves advertisers, agencies and publishers who want independent verification of traffic and campaign quality. Small users access it free, while large advertisers buy a custom annual subscription.

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections