Preview from marketingplatform.google.com/about/display-video-360
About DV360
Display & Video 360 (DV360) is Google's enterprise demand-side platform for programmatic advertising across display, video, audio, connected TV and native inventory. It gives agencies and large advertisers a single console for campaign planning, audience management, real-time bidding and cross-channel measurement. It is part of the Google Marketing Platform and is typically bought through a Google reseller or managed-service partner.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Satisfaction
Marketplace performance snapshot
Attention
Buyer demand and momentum
Alternatives, Migration & Buyer Objections