New: AI agents can shop on Cubbie Read →

Google's enterprise programmatic DSP.

Pricing

Usage-based

Founded

2015

Team size

5,000+ employees

Headquarters

Mountain View, CA

DV360 preview

Preview from marketingplatform.google.com/about/display-video-360

About DV360

Display & Video 360 (DV360) is Google's enterprise demand-side platform for programmatic advertising across display, video, audio, connected TV and native inventory. It gives agencies and large advertisers a single console for campaign planning, audience management, real-time bidding and cross-channel measurement. It is part of the Google Marketing Platform and is typically bought through a Google reseller or managed-service partner.

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections