Best fit
Who should shortlist this first
- Data Enrichment APIs buyers
Clay is a no-code sales intelligence platform that automates lead enrichment and personalized outreach by aggregating data from 75+ providers, enabling GTM teams to build automated prospecting workflows at scale.
Pricing
$185-495 / month
Reviews
1,000+
Founded
2017
Team Size
201-500 employees
Current Deal
Free plan available
About Clay
Clay is the leading AI-powered data enrichment and outbound automation platform for go-to-market teams. The platform connects to over 75 data providers through a unique waterfall enrichment approach, finding the most accurate data by querying multiple sources in sequence until valid information is found.
Teams use Clay to automate their entire prospecting workflow: finding leads, enriching them with firmographic and contact data, personalizing outreach messages with AI, and pushing qualified leads to CRM and email campaign tools. The Claygent AI agent can research companies and contacts using natural language instructions.
Clay has grown to 10,000+ customers and $100M in revenue, serving companies including OpenAI, Canva, Anthropic, Notion, and Vanta. Backed by Sequoia Capital, the platform is valued at $3 billion and has become the standard tool for modern sales and revenue operations teams.
Pricing
$185-495 / month
Free: 100 credits, unlimited seats and tables
Launch: Starting at $185/month - Phone enrichment, signal tracking
Growth: Starting at $495/month - CRM sync, HTTP API, webhooks
Enterprise: Custom pricing - SSO, RBAC, dedicated strategist
Buyer Fit & Commercial Snapshot
Buyer teams
Common buyer roles
- API Available
- AI-Powered
- Zapier Integration
Commercials
Commercial snapshot
Pricing
$185-495 / month
Reviews
1,000+
Founded
2017
Team Size
201-500 employees
Procurement
Questions to answer before purchase
- Confirm security, access controls, and onboarding ownership directly with the vendor.
- Validate how $185-495 / month pricing scales as usage grows.
- Review website and support resources before procurement review.
- Compare the current deal terms against standard packaging and renewal structure.
Buyer-fit and commercial detail available
Create an account to unlock shortlist guidance, commercial context, and procurement notes for Clay.
Stack Fit, Alternatives & Trust
Ecosystem
Commonly evaluated with
CyberArkInforSlackJenkinsAPI AvailableAI-PoweredZapier IntegrationCustom Workflows
Alternatives
Other products buyers may compare
- Clearbit
- Proxycurl
Trust
Signals available today
- Users praise Clay for dramatically improving outbound prospecting efficiency through multi-provider data enrichment. The waterfall approach to finding accurate contact data is highly valued. Some users note the learning curve for building complex workflows, but find the investment worthwhile for scaled outreach.
- LinkedIn company profile available
- Profile refreshed Mar 30, 2026
- Public profile launched Mar 30, 2026
Executive scan
Summary and what a claimed profile unlocks
Clay is a data enrichment apis product positioned for buyers that want stronger context around pricing, category fit, and real-world proof before committing to a shortlist.
How should buyers evaluate this profile?
Start with category fit, pricing posture, and buyer proof. Then confirm rollout support and procurement readiness directly with the vendor.
What makes the profile stronger after a vendor claims it?
Claimed profiles unlock richer buyer-fit notes, rollout guidance, procurement details, outcome proof, alternatives, and freshness updates.
Deeper stack and trust research available
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Case Studies
Enterprise deployment at scale
A mid-market company implemented Clay across 3 departments, reducing operational overhead and consolidating their workflow into a single platform...
ROI within first quarter
After switching to Clay, the team reported measurable improvements in efficiency and a positive return on investment within 90 days...
Case studies available
Create an account to unlock detailed case studies, customer outcomes, and buyer proof for Clay.
Notable Customers
- OpenAI
- Anthropic
- Notion
Named customer proof available
Create an account to unlock notable customers, social proof, and deeper buyer research signals for Clay.
