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Data standards platform ensuring consistent UTM tagging and taxonomy across marketing channels and teams.

Pricing

Tiered plans

Founded

2015

Team size

51-200 employees

Headquarters

Lehi, UT

Claravine preview

Preview from claravine.com

At a glance

Best for

Mid-market (201-1,000), Enterprise (1,000+)

Pricing model

Tiered plans

Integrates with

Adobe Experience ManagerAdobe AnalyticsAmazon AdsAmazon S3Google Ads Manager+5

About Claravine

Claravine is an enterprise 'Data Standards Cloud' that standardizes marketing taxonomies, naming conventions and metadata across campaigns and digital experiences. It enforces data governance, captures and maps campaign data at the point of creation, integrates with martech/ad platforms, and gives large brands and agencies control over data integrity for accurate measurement. It targets enterprise marketing, analytics and data-governance teams.

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Mid-market (201-1,000)Enterprise (1,000+)

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections