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CDK Global provides integrated dealer management system (DMS), CRM, digital marketing, and retail solutions for automotive dealerships worldwide.

Pricing

$2,000-10,000+ / month

Founded

2014

Team size

5,001-10,000 employees

Headquarters

Austin, Texas

About CDK Global

CDK Global provides the technology backbone for automotive retail, with its dealer management system (DMS) used by thousands of dealerships. The DMS handles accounting, inventory, parts, service, and F&I operations.

Beyond DMS, CDK offers digital retailing tools, CRM, fixed operations solutions, and data analytics. Fortellis is CDK's open integration platform connecting dealership apps and data.

The company serves automotive dealerships globally, including OEM partnerships for brand-specific solutions. CDK Elead CRM provides lead management and customer engagement tools.

CDK Global is one of the largest automotive retail technology providers, serving over 15,000 dealer locations with mission-critical operational systems.

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Implementation & Procurement

Commercial Fit & Ecosystem

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Alternatives, Migration & Buyer Objections