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Security & compliance
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Adobe Marketo Measure B2B multi-touch attribution and marketing performance analytics platform.
Pricing
Custom quote
Founded
2011
Team size
51-200 employees
Headquarters
San Jose, CA
About Bizible
Adobe Marketo Measure (formerly Bizible) is a B2B marketing attribution and analytics platform. It tracks, unifies, and attributes every lead and account-based touchpoint (digital and offline, paid and organic) to pipeline and revenue using AI-powered every-touch attribution models, with reporting in the tool, the CRM, or BI tools. It is aimed at B2B marketing and revenue teams that need to prove marketing ROI and optimize channel and campaign spend, and is typically purchased alongside Adobe Marketo Engage.
Procurement & Fit
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Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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Bizible
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