Trust
Security & compliance
The vendor hasn’t added security or compliance details yet.
Local marketing automation for multi-location.
Pricing
Custom quote
Founded
2005
Team size
11-50 employees
Headquarters
Boise, ID
At a glance
Best for
Marketing Manager, VP of Marketing
Pricing model
Custom quote
About Balihoo
Balihoo provided local marketing automation for national brands with franchise or multi-location networks, running real-time campaigns with localized ad copy, budgets, and targeting across channels. It is now branded COOL Media (formerly Balihoo) following a 2023 bankruptcy, still serving franchise and multi-location marketing needs. It targets national brands coordinating marketing at the local level.
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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Balihoo
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