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Nordic B2B sports betting and gaming technology from ATG, offering tote and fixed odds services to operators.

Pricing

Custom quote

Founded

1974

Team size

501-1,000 employees

Headquarters

Stockholm, Sweden

About ATG Ticker

ATG (AB Trav och Galopp) operates Sweden's regulated pari-mutuel horse-race betting, including its flagship pool games and online/retail betting products. It is a consumer gambling operator rather than enterprise software. Users bet against shared pools and ATG retains a takeout percentage; there is no product license to price.

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections