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Competitive intelligence platform for paid search marketers, monitoring competitor ad strategies, keyword bids, and market share in real time.

Pricing

From $399 / mo

Founded

2012

Team size

51-100 employees

Headquarters

London, UK

At a glance

Best for

Mid-market (201-1,000), Enterprise (1,000+)

Pricing model

Tiered plans

Try before you buy

Free trial

About Adthena

Adthena is an AI-driven search intelligence platform for enterprise brands and agencies running paid search. Its Whole Market View maps an advertiser's entire search landscape, revealing competitor spend, ad copy, market share, CPCs and seasonality to help lower paid-search costs and protect brand terms. Newer offerings extend coverage to AI-search surfaces such as ChatGPT ads. It targets high-spend PPC teams needing competitive visibility.

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Mid-market (201-1,000)Enterprise (1,000+)

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections