AdRoll is a digital advertising platform that provides retargeting, brand awareness campaigns, and cross-channel marketing for e-commerce brands.
Pricing
$36+ / month
Founded
2007
Team size
501-1,000 employees
About AdRoll
AdRoll is a marketing platform built for e-commerce and direct-to-consumer brands that want to run retargeting and prospecting campaigns across display, social, email, and connected TV channels from a single dashboard.
Key capabilities include AI-powered retargeting to re-engage site visitors, dynamic product ads personalized to browsing behavior, cross-channel attribution reporting, and email marketing automation. The BidIQ engine optimizes ad placements in real time.
AdRoll differentiates itself with accessible pricing for small and mid-size businesses, unlike enterprise-focused DSPs. It integrates with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms for automated product feed sync.
Pricing
$36+ / month
Ads (Pay-as-you-go): Flexible usage-based pricing for display, native, video, and CTV ads
Marketing & Ads Plus: Starting at $36/month - Cross-channel ads, email, automation, and reporting
