Best fit
Who should shortlist this first
- Marketing Automation buyers
AdRoll is a digital advertising platform that provides retargeting, brand awareness campaigns, and cross-channel marketing for e-commerce brands.
Pricing
$36+ / month
Reviews
400+
Founded
2007
Team Size
501-1,000 employees
Current Deal
Startup plan: free for up to 10 users
About AdRoll
AdRoll is a marketing platform built for e-commerce and direct-to-consumer brands that want to run retargeting and prospecting campaigns across display, social, email, and connected TV channels from a single dashboard.
Key capabilities include AI-powered retargeting to re-engage site visitors, dynamic product ads personalized to browsing behavior, cross-channel attribution reporting, and email marketing automation. The BidIQ engine optimizes ad placements in real time.
AdRoll differentiates itself with accessible pricing for small and mid-size businesses, unlike enterprise-focused DSPs. It integrates with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms for automated product feed sync.
Pricing
$36+ / month
Ads (Pay-as-you-go): Flexible usage-based pricing for display, native, video, and CTV ads
Marketing & Ads Plus: Starting at $36/month - Cross-channel ads, email, automation, and reporting
Buyer Fit & Commercial Snapshot
Buyer teams
Common buyer roles
- AI-Powered
- API Available
- Usage-Based Pricing
Commercials
Commercial snapshot
Pricing
$36+ / month
Reviews
400+
Founded
2007
Team Size
501-1,000 employees
Procurement
Questions to answer before purchase
- Confirm security, access controls, and onboarding ownership directly with the vendor.
- Validate how $36+ / month pricing scales as usage grows.
- Review website and support resources before procurement review.
- Compare the current deal terms against standard packaging and renewal structure.
Buyer-fit and commercial detail available
Create an account to unlock shortlist guidance, commercial context, and procurement notes for AdRoll.
Stack Fit, Alternatives & Trust
Ecosystem
Commonly evaluated with
Azure DevOpsShipStationTerraform IaCSlackAI-PoweredAPI AvailableUsage-Based PricingZapier Integration
Alternatives
Other products buyers may compare
- Hootsuite
- HubSpot Marketing
- Mailchimp
- Yotpo
- Buffer
- SendGrid
- Judge.me
- ActiveCampaign
Trust
Signals available today
- Users value AdRoll's ease of setting up retargeting campaigns and the cross-channel reach. The Shopify integration works well for e-commerce brands. Some note that the reporting interface could be more granular for advanced marketers.
- LinkedIn company profile available
- Profile refreshed Aug 4, 2025
- Public profile launched Aug 5, 2025
Executive scan
Summary and what a claimed profile unlocks
AdRoll is a marketing automation product positioned for buyers that want stronger context around pricing, category fit, and real-world proof before committing to a shortlist.
How should buyers evaluate this profile?
Start with category fit, pricing posture, and buyer proof. Then confirm rollout support and procurement readiness directly with the vendor.
What makes the profile stronger after a vendor claims it?
Claimed profiles unlock richer buyer-fit notes, rollout guidance, procurement details, outcome proof, alternatives, and freshness updates.
Deeper stack and trust research available
Create an account to unlock stack guidance, alternatives, and trust signals for AdRoll.
Case Studies
Enterprise deployment at scale
A mid-market company implemented AdRoll across 3 departments, reducing operational overhead and consolidating their workflow into a single platform...
ROI within first quarter
After switching to AdRoll, the team reported measurable improvements in efficiency and a positive return on investment within 90 days...
Case studies available
Create an account to unlock detailed case studies, customer outcomes, and buyer proof for AdRoll.
Notable Customers
- Dermalogica
- Coinrule
- TMGM
- KNB Online
Named customer proof available
Create an account to unlock notable customers, social proof, and deeper buyer research signals for AdRoll.
