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Email analytics platform now part of Validity providing deliverability monitoring, inbox placement, DMARC authentication, and design rendering tools.

Pricing

Mid-Range

Founded

2012

Team size

51-200 employees

Headquarters

Indianapolis, IN

At a glance

Best for

Mid-market (201-1,000), Enterprise (1,000+)

Pricing model

Custom quote

Try before you buy

Free trial

About 250ok

250ok is an email deliverability and analytics toolset, now consolidated into Validity's Everest platform (alongside Return Path and BriteVerify). It monitors inbox placement, sender reputation, blocklists, DMARC, and engagement so senders can diagnose and fix deliverability problems. It is used by email marketing and deliverability teams at brands and ESPs that depend on reliable inbox placement.

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: Yes

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Mid-market (201-1,000)Enterprise (1,000+)

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections