
Pardot
Marketing Automation
Salesforce Marketing Cloud Account Engagement B2B marketing automation with lead scoring, nurturing, and ROI reporting.
Price$1,250+ / month
Price position: above this category's displayed range.Reverse ETL that syncs the warehouse into your CRM, ads, and support tools, so every team sees the same truth.

Marketing Automation
Salesforce Marketing Cloud Account Engagement B2B marketing automation with lead scoring, nurturing, and ROI reporting.
Price$1,250+ / month
Price position: above this category's displayed range.
Marketing Automation
Salesforce B2B marketing automation solution providing lead scoring, nurturing, ROI reporting, and tight CRM integration for enterprise sales teams.
Price$1,250+ / month
Price position: above this category's displayed range.Marketing Automation
Customer data and experience platform now part of Bloomreach delivering real-time customer analytics, AI predictions, and omnichannel campaign execution.
Price$1,585+ / month
Price position: above this category's displayed range.
Self-Service Analytics
Marketing analytics platform integrating Google Analytics and BigQuery for attribution.
Price$65+ / month

Account-Based Marketing
Foundry ABM orchestrates multi-channel campaigns across web, display, email, direct mail, and sales touchpoints, helping teams build account-based playbooks that trigger actions across chann...
Price$2,500+ / month

Account-Based Marketing
HockeyStack delivers full-funnel visibility across marketing, sales, and product touchpoints with a unified data model that connects CRM, web analytics, and ad platforms.
Price$1,800+ / month
Customer Journey Analytics
Woopra provides real-time customer journey analytics with individual profiles, funnel analysis, retention tracking, and behavioral segmentation.
Price$999+ / month

CRM
CRM and marketing automation for small businesses that combines contact management with email campaign tools and pipeline tracking.
Price$30+ / user / month
Starting price: below the category median.Marketing Analytics
Marketing attribution tool for ecommerce and digital marketers providing first-click and last-click attribution with customer lifetime value tracking.
Price$250+ / month
Starting price: above the category median.
Marketing Analytics
Supermetrics is a marketing data integration platform that connects advertising, social media, and analytics data to reporting tools like Google Sheets, Looker Studio, and warehouses.
Price$29+ / month
Price position: below this category's displayed range.
Customer Data Platforms (Expanded)
Enterprise CDP combining data warehouse-native architecture with built-in campaign orchestration.
PriceUsage-based

CRM
Attio is a data-driven, AI-native CRM built on a flexible relational data model that enables teams to customize their sales workflows, automate processes, and manage complex relationship net...

Customer Data Platforms
Hightouch is a composable CDP and reverse ETL platform that activates data warehouse data by syncing it to 200+ business tools for marketing, sales, and customer success.

Reverse ETL
Census is a reverse ETL platform that syncs data from warehouses and lakes to business tools like Salesforce, HubSpot, and ad platforms for operational analytics and data activation.
ETL & Data Integration
Fivetran is the automated data movement platform with hundreds of managed connectors that reliably centralize data into warehouses and lakes.

Customer Data Platforms
Treasure Data provides an enterprise CDP handling large-scale data ingestion, unification, and activation across marketing, sales, and service.
PriceContact sales
Customer Data Platforms
Customer intelligence platform with CDP, identity resolution, and data enrichment for enterprise marketing.
PriceContact sales
Marketing Automation
Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale.