Put warehouse data back to work

Reverse ETL that syncs the warehouse into your CRM, ads, and support tools, so every team sees the same truth.

Warehouse activation pipeline

Individual products and alternatives (12)

dbt

Model customer data

Data transformation tool enabling analytics engineers to transform data in-warehouse using SQL and version control.

Coalesce

Model customer data

Data transformation platform for Snowflake with a column-aware GUI for building ELT pipelines visually.

Tobiko Data

Model customer data

SQLMesh creators: open-source DataOps framework for data transformation with virtual data environments.

Hightouch

Sync destinations

Hightouch is a composable CDP and reverse ETL platform that activates data warehouse data by syncing it to 200+ business tools for marketing, sales, and customer success.

Census

Sync destinations

Census is a reverse ETL platform that syncs data from warehouses and lakes to business tools like Salesforce, HubSpot, and ad platforms for operational analytics and data activation.

Polytomic

Sync destinations

Polytomic provides no-code data activation that syncs data between databases, warehouses, and business tools without engineering effort.

Dagster

Schedule activation

Dagster is an open-source data orchestration platform for building, testing, and maintaining data pipelines with integrated lineage, observability, and asset-based workflows.

Prefect

Schedule activation

Prefect is a workflow orchestration platform for data engineering that provides scheduling, monitoring, and management of complex data pipelines with Python-native task definitions.

Astronomer

Schedule activation

Managed Apache Airflow platform for running, managing, and scaling data orchestration workflows.

Monte Carlo

Watch sync health

Monte Carlo provides data observability that monitors data quality, freshness, volume, and schema changes across the data stack to detect and resolve data issues.

Metaplane

Watch sync health

Metaplane provides ML-based data observability with automated anomaly detection and lineage tracking, now part of Datadog's broader observability suite.

Bigeye

Watch sync health

Bigeye monitors data pipelines for freshness, volume, and schema changes.