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Xandr vs Zaihui
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Native Advertising
Product
Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Chinese customer relationship and loyalty marketing platform providing retailers with digital membership programs, omnichannel CRM, and WeChat marketing automation.
Headquarters
New York, New York
Hangzhou, China
Company size
1,001-5,000 employees
201-500 employees
Founded
2018
2014
Pricing details
Source updated
Nov 2, 2026
Oct 29, 2026