Vistar Media vs Xandr
Vistar MediaDigital Out-of-Home Advertising
CustomPublished price
XandrProgrammatic Advertising
CustomPublished price
Vistar Media Digital Out-of-Home Advertising Vistar Media is the home of out-of-home. | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Digital Out-of-Home Advertising | Programmatic Advertising |
| What it is | Digital out-of-home advertising platform with DSP and SSP for programmatic DOOH campaigns globally. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Custom Vistar Media (programmatic digital-out-of-home DSP/SSP for marketers) prices via custom quote; platform fees are built into CPMs rather than a published rate card. Acquired by T-M… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2012 | 2018 |
| Team size | 201-500 employees | 1001-5000 employees |
| Headquarters | New York, NY | New York, New York |