The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.
Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
The Trade Desk + Xandr can move into a shared evaluation.
| Vendor 1 The Trade Desk Programmatic Advertising Independent demand-side platform. | Vendor 2 Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Price | Contact sales | Contact sales |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan, No free trial | No free plan, No free trial |
| Company | ||
| Founded | 2009 | 2018 |
| Team size | 5001-10000 employees | 1001-5000 employees |
| Headquarters | Ventura, California | New York, New York |
