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The Trade Desk vs Vistar Media

The Trade Desk logo
The Trade DeskProgrammatic Advertising
CustomPublished price
Vistar Media logo
Vistar MediaDigital Out-of-Home Advertising
CustomPublished price
The Trade Desk logo
The Trade Desk
Programmatic Advertising

Independent demand-side platform.

Vistar Media logo
Vistar Media
Digital Out-of-Home Advertising

Vistar Media is the home of out-of-home.

Overview
CategoryProgrammatic AdvertisingDigital Out-of-Home Advertising
What it isThe Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.Digital out-of-home advertising platform with DSP and SSP for programmatic DOOH campaigns globally.
Pricing
Published priceCustom
The Trade Desk publishes no rate card. It is priced as a platform take rate on gross media spend (widely reported around 15-20%), plus variable data and optional feature fees that…
Custom
Vistar Media (programmatic digital-out-of-home DSP/SSP for marketers) prices via custom quote; platform fees are built into CPMs rather than a published rate card. Acquired by T-M…
Pricing modelUsage-basedCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20092012
Team size5001-10000 employees201-500 employees
HeadquartersVentura, CaliforniaNew York, NY

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