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Tapjoy vs Xandr

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XandrProgrammatic Advertising
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Overview
Focus
Native Advertising
Programmatic Advertising
Product
ironSource-owned mobile advertising and app monetization platform for rewarded ads.
Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Headquarters
San Francisco, California
New York, New York
Company size
201-500 employees
1,001-5,000 employees
Founded
2007
2018
Pricing details
Source updated
Oct 30, 2026
Nov 2, 2026

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