StackAdapt vs Xandr
StackAdaptDisplay Advertising Platforms
CustomPublished price
XandrProgrammatic Advertising
CustomPublished price
StackAdapt Display Advertising Platforms Programmatic advertising and retargeting. | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Programmatic Advertising |
| What it is | StackAdapt is a programmatic advertising platform combining display, native, video, CTV, audio, and email channels with AI-powered retargeting and first-party data activation. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Custom Programmatic DSP with usage-based pricing tied to ad spend; no public dollar figures. Five tiers (Basic self-serve, Grow, Scale, Accelerate, Enterprise) offering self-serve, manag… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2014 | 2018 |
| Team size | 501-1000 employees | 1001-5000 employees |
| Headquarters | Toronto, Canada | New York, New York |