SmartyAds vs Xandr
SmartyAdsProgrammatic Advertising
$1,000+ / monthPublished price
XandrProgrammatic Advertising
CustomPublished price
SmartyAds Programmatic Advertising Full-stack programmatic platform. | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | SmartyAds is a full-stack programmatic advertising platform offering DSP, SSP, and ad exchange with real-time bidding across display, video, native, and CTV. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | $1,000+ / month | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Not available | Custom quote |
| Free options | Not available | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2018 |
| Team size | 51-200 employees | 1001-5000 employees |
| Headquarters | New York, New York | New York, New York |