Smadex vs Xandr
SmadexDisplay Advertising Platforms
XandrProgrammatic Advertising
CustomPublished price
Smadex Display Advertising Platforms AI-Powered DSP Engineered for Growth | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Programmatic Advertising |
| What it is | Mobile DSP with machine learning optimization for user acquisition and retargeting campaigns across mobile inventory. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | No public rate card. Smadex is a managed/self-serve mobile DSP billed on media models negotiated per campaign (CPM, CPC, CPI, CPA, CPCV, CPV, revshare/ROAS). No published minimum… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Not available | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2018 |
| Team size | 51-200 employees | 1001-5000 employees |
| Headquarters | Barcelona, Spain | New York, New York |