Smadex vs The Trade Desk
SmadexDisplay Advertising Platforms
The Trade DeskProgrammatic Advertising
CustomPublished price
Smadex Display Advertising Platforms AI-Powered DSP Engineered for Growth | The Trade Desk Programmatic Advertising Independent demand-side platform. | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Programmatic Advertising |
| What it is | Mobile DSP with machine learning optimization for user acquisition and retargeting campaigns across mobile inventory. | The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration. |
| Pricing | ||
| Published price | No public rate card. Smadex is a managed/self-serve mobile DSP billed on media models negotiated per campaign (CPM, CPC, CPI, CPA, CPCV, CPV, revshare/ROAS). No published minimum… | Custom The Trade Desk publishes no rate card. It is priced as a platform take rate on gross media spend (widely reported around 15-20%), plus variable data and optional feature fees that… |
| Pricing model | Not available | Usage-based |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2013 | 2009 |
| Team size | 51-200 employees | 5001-10000 employees |
| Headquarters | Barcelona, Spain | Ventura, California |